Examinando por Autor "Silva, Mayra"

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  • PublicaciónAcceso abierto
    Brand Unlocked: The Architects of Brand Success
    (2025-11-09) Silva, Mayra; Fundación Universitaria Compensar
    This activity defines basic semiotic concepts and their business applications. It identifies signs and symbols in business communication, explaining their meaning and function. It also explores how cultural codes impact message interpretation in business contexts, providing a comprehensive semiotic analysis of brand messaging