Publicación: Brand Unlocked: The Architects of Brand Success
| dc.contributor.author | Silva, Mayra | |
| dc.contributor.corpauthor | Fundación Universitaria Compensar | |
| dc.date.accessioned | 2026-04-20T17:18:04Z | |
| dc.date.available | 2026-04-20T17:18:04Z | |
| dc.date.issued | 2025-11-09 | |
| dc.description.abstract | This activity defines basic semiotic concepts and their business applications. It identifies signs and symbols in business communication, explaining their meaning and function. It also explores how cultural codes impact message interpretation in business contexts, providing a comprehensive semiotic analysis of brand messaging | |
| dc.description.abstractenglish | This activity defines basic semiotic concepts and their business applications. It identifies signs and symbols in business communication, explaining their meaning and function. It also explores how cultural codes impact message interpretation in business contexts, providing a comprehensive semiotic analysis of brand messaging. | |
| dc.format.duration | 00:00:26 | |
| dc.format.extent | 652 KB | |
| dc.identifier.uri | https://repositoriocrai.ucompensar.edu.co/handle/compensar/5947 | |
| dc.language.iso | eng | |
| dc.rights.accessrights | info:eu-repo/semantics/openAccess | |
| dc.subject.unesco | Semiotics | |
| dc.subject.unesco | Business Communication | |
| dc.subject.unesco | Signs & Symbols | |
| dc.subject.unesco | Meaning | |
| dc.subject.unesco | Cultural Codes | |
| dc.title | Brand Unlocked: The Architects of Brand Success | eng |
| dc.title.alternative | Semiotics in Business: Fundamentals & Application | |
| dc.title.alternative | Decoding Business Communication: A Semiotic Approach | |
| dc.title.alternative | Signs, Symbols & Success: Understanding Business Semiotics | |
| dc.title.alternative | Cultural Codes in Commerce: A Semiotics Workshop | |
| dc.title.alternative | The Language of Brands: Semiotics Explained | |
| dc.type.driver | info:eu-repo/semantics/other | |
| dc.type.version | info:eu-repo/semantics/publishedVersion | |
| dspace.entity.type | Publication | |
| lom.interactivitytype | Activo | |
| lom.status | Finalizado | |
| lom.tecnicalType.hardware | Parlantes | |
| lom.tecnicalType.hardware | Audifonos |
