Publicación: Adapting Global Messages
| dc.contributor.author | Gina Paola Rada | |
| dc.contributor.corpauthor | Fundación Universitaria Compensar | |
| dc.date.accessioned | 2025-12-24T13:46:33Z | |
| dc.date.available | 2025-12-24T13:46:33Z | |
| dc.date.issued | 2025-12-24 | |
| dc.description.abstractenglish | This interactive infographic activity, for the Deepening Stage, visually explores strategic message adaptation in global marketing. Through ten interactive elements and real-world cases like Pampers and McDonald's, it emphasizes understanding cultural reception, avoiding common errors, and mitigating risks to ensure effective and culturally resonant communication worldwide. | |
| dc.description.version | 1 | |
| dc.identifier.uri | https://repositoriocrai.ucompensar.edu.co/handle/compensar/5676 | |
| dc.language.iso | eng | |
| dc.publisher | Fundación Universitaria Compensar, 2025 | |
| dc.publisher.providerCountry | Colombia | |
| dc.relation | https://view.genially.com/691e7d7af0422f53d4aa650c | |
| dc.rights.accessrights | info:eu-repo/semantics/closedAccess | |
| dc.rights.creativecommons | Atribución-NoComercial-SinDerivadas 4.0 Internacional (CC BY-NC-ND 4.0) | |
| dc.rights.holder | Derechos Reservados - Fundación Universitaria Compensar | |
| dc.rights.uri | https://creativecommons.org/licenses/by-nc-nd/4.0/ | |
| dc.source | https://view.genially.com/691e7d7af0422f53d4aa650c | |
| dc.subject.unesco | Message Adaptation Culture | |
| dc.subject.unesco | Language | |
| dc.subject.unesco | Global Marketing | |
| dc.title | Adapting Global Messages | eng |
| dc.title.alternative | Rephrasing for Global Impact | |
| dc.type | Multimedia | |
| dc.type.driver | info:eu-repo/semantics/other | |
| dc.type.version | info:eu-repo/semantics/acceptedVersion | |
| dspace.entity.type | Publication | |
| lom.context.educativeLevel | Educación superior | |
| lom.difficulty | Bajo | |
| lom.intentedEndUserRole | Estudiante de Educación Superior | |
| lom.intentedEndUserRole | Docente Educación Superior | |
| lom.interactivityLevel | Bajo | |
| lom.interactivitytype | Expositivo | |
| lom.metadataSchema | CEM 2.0 | |
| lom.resourceType.core | FIN - POR FORMATO DE INFORMACIÓN | |
| lom.resourceType.detail | HMD - Recursos Multimedia | |
| lom.resourceType.main | RECURSOS EDUCATIVOS DIGITALES | |
| lom.resourceType.min | EDT - Educativo | |
| lom.status | Finalizado | |
| lom.taxonPath.men | Economía, Contabilidad, Administración y Afines |
