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Presentación de la etapa de Reconocimiento – Semiotics in Business

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dc.contributor.authorMayra Silva
dc.contributor.corpauthorFundación Universitaria Compensar
dc.date.accessioned2025-11-09T05:16:41Z
dc.date.available2025-11-09T05:16:41Z
dc.date.issued2025-11-08
dc.description.abstractenglishCourse Introduction: Semiotics in Business Welcome to our Semiotics in Business course! This program uses a project-based learning methodology to help you not only understand but also actively apply semiotic principles. Our activities are sequential and interconnected, moving from analyzing existing campaigns to developing your own semiotically informed marketing materials and presenting your strategic choices. The first stage focuses on building your foundational knowledge. You'll explore core semiotic theories from Saussure, Peirce, and Barthes, learn about sign taxonomies applied to brands, and delve into cultural analysis models like the semiotic square. To solidify your understanding, you'll create an interactive concept map linking theories, case studies, and tools. The primary purpose of this initial stage is to equip you with the ability to analyze and deconstruct the semiotic codes in communication, providing a measurable foundation for your progress throughout the course. This hands-on approach, combined with the theoretical framework, will prepare you to strategically apply semiotics in a professional context.
dc.description.version1
dc.format.extent9,7 MB
dc.format.mimetypeapplication/x-compressed
dc.identifier.urihttps://repositoriocrai.ucompensar.edu.co/handle/compensar/5572
dc.language.isoeng
dc.publisherFundación Universitaria Compensar, 2025
dc.publisher.providerCountryColombia
dc.relationhttps://repositoriocrai.ucompensar.edu.co/reda/SCORM/1.Ciencias_sociales_educacion/Semiotics_in_Business/2.reconocimiento/scormcontent/
dc.rights.accessrightsinfo:eu-repo/semantics/closedAccess
dc.rights.creativecommonsAtribución-NoComercial-SinDerivadas 4.0 Internacional (CC BY-NC-ND 4.0)
dc.rights.holderDerechos Reservados - Fundación Universitaria Compensar
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.sourcehttps://repositoriocrai.ucompensar.edu.co/reda/SCORM/1.Ciencias_sociales_educacion/Semiotics_in_Business/2.reconocimiento/scormcontent/
dc.subject.unescoSemiotics
dc.subject.unescoTheories (Saussure, Peirce, Barthes)
dc.subject.unescoSigns
dc.subject.unescoSymbols
dc.subject.unescoMeaning
dc.subject.unescoAnalysis
dc.subject.unescoBrands
dc.subject.unescoTaxonomies
dc.subject.unescoCultural Models
dc.subject.unescoSemiotic Square
dc.subject.unescoCommunication
dc.subject.unescoInterpretation
dc.subject.unescoFoundational
dc.subject.unescoProject-Based
dc.subject.unescoConcept Map
dc.titlePresentación de la etapa de Reconocimiento – Semiotics in Business
dc.typeMultimedia
dc.type.driverinfo:eu-repo/semantics/other
dc.type.versioninfo:eu-repo/semantics/acceptedVersion
dspace.entity.typePublication
lom.context.educativeLevelEducación superior
lom.difficultyBajo
lom.intentedEndUserRoleEstudiante de Educación Superior
lom.interactivityLevelMuy bajo
lom.interactivitytypeExpositivo
lom.metadataSchemaCEM 2.0
lom.resourceType.coreFIN - POR FORMATO DE INFORMACIÓN
lom.resourceType.detailHMD - Recursos Multimedia
lom.resourceType.mainRECURSOS EDUCATIVOS DIGITALES
lom.resourceType.minEDT - Educativo
lom.statusFinalizado
lom.taxonPath.menCiencias Sociales y Humanas

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